Tripaay
Onboarding founding agencies · Born in Uttarakhand

The CRM travel agencies in India actually use.

Tripaay turns WhatsApp enquiries into booked trips. Built for Char Dham, Kedarnath and Himalayan trek operators — AI-drafted proposals, GST invoices and WhatsApp follow-ups in one place.

  • No credit card
  • GST-compliant
  • Mumbai-hosted
  • WhatsApp-ready
app.tripaay.com/leads

Pipeline

28 active
New2m ago via WhatsApp

Sharma Family

Char Dham · 12 days · ₹3.2L

Proposal sentYesterday

Reddy Group

Kedarnath Heli · 4 pax · ₹4.8L

BookingPaid ₹50K · GST inv #047

Iyer + 2

Valley of Flowers · 8 days · ₹1.6L

First live with Junegiri Yatra · onboarding more agencies through 2026

  • Hosted in Mumbai
  • GST-compliant invoicing
  • WhatsApp-first workflow
  • DPDP Act compliant
New · Powered by Claude

AI proposal builder

Paste a WhatsApp message. Get a complete proposal. 60 seconds.

Customers send messy free-form Hinglish messages. Tripaay's AI extracts destination, dates, party size and budget, matches the right Yatra template, and drafts a full day-by-day itinerary. You review, tweak, hit send.

  • Reads Hinglish, Hindi-mixed, voice transcripts
  • Matches one of 200+ Indian destinations + your templates
  • You stay in control — every draft is editable before sending

Built on Anthropic Claude. Customer messages are never used to train any model. Your data stays yours.

Customer · WhatsApp · 11:47 PM

"Hi, we are group of 4 (2 couples) looking for Char Dham yatra from 10 June to 22 June. Budget around 3-3.5 lakhs total. Please send quote."

Claude AI · 4 seconds

Proposal · PR-2026-0042 · Draft

Char Dham Yatra for Sharma family

AI drafted
Dates
10–22 Jun
Travellers
4 pax
Template
Char Dham 12d
Total
₹3,20,000
  1. Haridwar — arrival, Har ki Pauri Ganga aarti
  2. Haridwar → Barkot via Mussoorie (210 km)
  3. Barkot → Yamunotri trek + return
  4. · 9 more days ·

Review & edit before sending

Open editor

The old way

Running an agency on WhatsApp and Excel is killing you slowly.

You didn't start a travel agency to manage spreadsheets. Tripaay clears the admin out of the way so you can spend your time on customers and trips.

Leads slip through WhatsApp threads

A serious lead arrives at 11pm. By the next morning, you have 47 new messages and no idea which prospect went cold.

Every proposal eats two hours

Copy-paste an old Word file. Change the dates, the price, the inclusions. Export to PDF. Email it. Hope they reply.

Payment + GST is a monthly fire

Razorpay links via WhatsApp. Receipts in Excel. GST invoices filed at the last minute. CA frustrated. You frustrated.

How it works

Five steps. No tab-switching.

The whole agency workflow lives inside Tripaay. Each step takes minutes, not hours, and the next step is always one click away.

  1. Step 1

    Lead captured

    From WhatsApp, website, walk-in, or a phone call. Auto-stamped with source and time.

    Step 1 of 5
  2. Step 2

    Proposal drafted

    Pick a pre-built Yatra template or start blank. Branded share link in 3 minutes.

    Step 2 of 5
  3. Step 3

    Customer accepts

    Customer opens the share link, clicks Accept. You see the status flip in real time.

    Step 3 of 5
  4. Step 4

    Booking + advance

    One click converts the proposal to a booking with advance & balance milestones.

    Step 4 of 5
  5. Step 5

    GST invoice

    CGST/SGST or IGST split auto-calculated from your & their state. PDF ready to send.

    Step 5 of 5

Why not just use what you already have

Generic CRMs weren't built for Indian travel agencies.

Tripaay is the only stack designed around the way you actually work — WhatsApp, GST, AI proposals, and ready-made Yatra templates out of the box.

What you needExcel + WhatsAppGeneric CRM(Zoho, HubSpot, Salesforce)Tripaay
WhatsApp-first lead captureNoPartial / via add-onYes
GST-compliant invoicingNoPartial / via add-onYes
Pre-built Char Dham / Kedarnath / trek itinerariesNoNoYes
Branded proposal share link for customersNoPartial / via add-onYes
AI drafts proposals from a WhatsApp messageNoNoYes
Advance / balance payment tracking per bookingPartial / via add-onPartial / via add-onYes
INR pricing, India-hosted, DPDP-awareNoYes
Setup timeAlready on itWeeks – months5 minutes

What Tripaay does

One product. Every part of running an agency.

Built for how Indian travel agencies actually work — WhatsApp-first, GST-native, and friendly to the way you already operate. Trusted by Yatra operators, trek outfits, and outbound packagers alike.

WhatsApp on auto-pilot

Every enquiry from WhatsApp, website, walk-in or phone flows into one pipeline. Confirmations, invoices and payment reminders go out on WhatsApp automatically — your customers stay on the channel they're already on.

Rohan Mehta

Kedarnath 5-day

WhatsAppNew

Patil family

Char Dham 12-day

WebsiteContacted

Anjali D.

Hampta Pass trek

ReferralQualified

AI does the busywork

Paste a customer message — AI extracts name, dates, party size, budget. Draft a 12-day Char Dham itinerary in 30 seconds. Write a follow-up tailored to the lead. Stop typing the same things over and over.

AI DRAFT · 0:28Generated

Char Dham Yatra · 12 days · Sharma family of 4

Haridwar → Yamunotri → Gangotri → Kedarnath → Badrinath
Suggested total₹3,24,000

Branded proposals in 3 minutes

Day-by-day itineraries with your logo, colors and local photos. PDF download for walk-ins. A shareable customer link that updates live when you edit. Pre-built templates for Char Dham, Kedarnath Heli, Do Dham, Valley of Flowers, Hampta and more.

GST invoices your CA will love

CGST/SGST/IGST split automatically from the customer’s state — a Delhi pilgrim and a local Dehradun family are billed correctly without you thinking about it. TCS handled for overseas packages. Monthly GST report ready for filing.

Rewards & referrals

Repeat customers earn points on every paid invoice, redeemable on their next trip with your agency. Every client gets a unique referral code — one trip ends, two more begin.

Multi-currency for outbound

INR for Char Dham, USD/EUR/AED/GBP for Bali, Dubai, Switzerland. Quote in customer currency, invoice in INR with the FX rate locked at conversion. No spreadsheet hacks.

Suppliers + margins

Track who you book hotels, transport and guides with. Log costs per booking. See sell-price vs cost vs margin in one number — finally know which trips actually make money.

Customer portal

Clients log in to view their itinerary, track trip status, see payments and redeem rewards — at their convenience, branded with your agency.

Team roles done right

Owner, admin, agent, accountant, viewer — each sees only what they should. Built-in multi-user access from day one. Invite the team in 30 seconds.

60s

enquiry → draft proposal

Paste the WhatsApp message — AI drafts the itinerary and quote

0

per extra teammate

Whole team included — agents, accountant, viewer roles

14d

free trial

No credit card. Use the full product with no limits

100%

India-resident

Data hosted in Mumbai. DPDP Act compliant by default

· Built in production with Junegiri Yatra, our design-partner agency ·

Built in production

Not a demo. Built inside a working yatra agency.

Tripaay is developed hand-in-hand with Junegiri Yatra, a Char Dham operator in Uttarakhand. Every feature exists because their team needed it during a real season — not because it looked good in a pitch deck.

Running live at Junegiri Yatra

  • Every Char Dham enquiry captured as a lead — WhatsApp message to CRM in seconds
  • Proposals drafted with AI and shared as a link the customer opens on their phone
  • GST invoices generated from bookings, CGST/SGST/IGST split automatically
  • Booking confirmations and payment reminders delivered on WhatsApp

Become a founding agency

We're onboarding a small first group of pilgrimage and trek operators before opening up widely. Founding agencies get:

  • Founding-agency pricing, locked in for life
  • Direct WhatsApp line to the founder — requests ship in days, not quarters
  • Your workflows shape the roadmap, like Junegiri Yatra shaped v1

Plays nicely with the tools you already use

  • Anthropic Claude

    Live

    Powers the AI proposal drafter — paste WhatsApp, get a quote

  • WhatsApp Business

    Live

    Capture leads from your WhatsApp inbox automatically

  • Razorpay

    Coming soon

    Payment links, subscriptions, refunds — all from Tripaay

  • Supabase

    Live

    Database & auth, Mumbai region (ap-south-1)

  • Vercel

    Live

    Edge-deployed, BOM1 (Mumbai) region preferred

  • AiSensy

    Live

    WhatsApp Business API + templates

  • Tally

    Coming soon

    GST invoice export to Tally Prime XML

Pricing

One plan. Everything included. Priced for real agencies.

Try Tripaay free for 14 days. No credit card. Cancel any time.

Full access

Tripaay

The complete CRM for your agency — no feature gates, no seat math.

₹1,499/ month

Billed monthly · No commitment

Start free trial
  • Unlimited leads, proposals & bookings
  • AI lead capture — paste a WhatsApp enquiry, form fills itself
  • AI itinerary & proposal drafting
  • GST invoices with automatic CGST/SGST/IGST split
  • WhatsApp confirmations, invoices & payment reminders
  • Customer portal + loyalty rewards & referrals
  • Whole team included — owner, agents, accountant, viewer roles
  • Direct founder support on WhatsApp

Yatra Season Pass

For seasonal operators — pay for the season, not the snow.

₹12,999once

April → November · One payment at season start

Start free trial
  • Everything in the full plan
  • Covers April to November — the entire yatra season
  • Pay once when bookings flow, owe nothing in winter
  • Priority onboarding before the season rush

WhatsApp delivery runs through your own AiSensy account (their plans start around ₹999/mo, paid to AiSensy) — Tripaay never marks up your messaging. AI features include a generous fair-use monthly quota.

FAQ

Questions, answered honestly.

Can't find what you're looking for? Email hello@tripaay.com.

  • Tripaay is built for one specific job: running an Indian travel agency. Out-of-the-box you get GST-compliant invoicing, WhatsApp-first lead capture with AI that reads the enquiry and fills the form, pre-built Char Dham / Kedarnath / trek itinerary templates, and a customer portal customers actually understand. Generic CRMs need months of setup to do half of that.

  • Yes — natively. Tripaay generates tax-compliant invoices with CGST/SGST/IGST split (auto-detected from the customer’s state), maintains your invoice numbering, and gives you a monthly GST report your CA can work from directly.

  • Yes. Export your Excel sheet as CSV and upload it in the import wizard — it maps to our standard fields. Most agencies import their historical leads on day one, and we help founding agencies do it hands-on.

  • Yes — via the official WhatsApp Business API, using AiSensy as the BSP (you connect your own AiSensy account). You keep your existing number, your customers see the same thread, and incoming enquiries land in Tripaay as leads automatically.

  • Tripaay runs on Supabase in the Mumbai (ap-south-1) region. Data at rest is encrypted, every tenant is isolated via row-level security, and all access is logged. We are working toward SOC 2 Type 1 readiness in 2027.

  • You can cancel anytime from your billing settings — no phone calls, no retention scripts. You keep full data export access (CSV/JSON) for 90 days after cancellation. We don't hold your data hostage.

  • Yes — and right now it comes from the founder personally. Every founding agency gets hands-on onboarding: we import your data, set up your branding, train your team, and connect WhatsApp together. You get a direct WhatsApp line for support, not a ticket queue.

Start running your agency properly

You didn't start a travel agency to manage spreadsheets.

Try Tripaay free for 14 days. Bring your existing leads. We'll help you set it all up.

No credit card. GST-compliant. Cancel any time.