Tripaay
Now in private beta · India-first

The CRM travel agencies in India actually use.

Tripaay turns WhatsApp enquiries into booked trips. Built for Char Dham, Kedarnath and Himalayan trek operators — leads, proposals, GST invoices and payment links in one place.

  • No credit card
  • GST-compliant
  • Mumbai-hosted
  • WhatsApp-ready
app.tripaay.com/leads

Pipeline

28 active
New2m ago via WhatsApp

Sharma Family

Char Dham · 12 days · ₹3.2L

Proposal sentYesterday

Reddy Group

Kedarnath Heli · 4 pax · ₹4.8L

BookingPaid ₹50K · GST inv #047

Iyer + 2

Valley of Flowers · 8 days · ₹1.6L

First live with Junegiri Yatra · onboarding more agencies through 2026

  • Hosted in Mumbai
  • GST-compliant invoicing
  • WhatsApp-first workflow
  • DPDP Act compliant
New · Powered by Claude

AI proposal builder

Paste a WhatsApp message. Get a complete proposal. 60 seconds.

Customers send messy free-form Hinglish messages. Tripaay's AI extracts destination, dates, party size and budget, matches the right Yatra template, and drafts a full day-by-day itinerary. You review, tweak, hit send.

  • Reads Hinglish, Hindi-mixed, voice transcripts
  • Matches one of 200+ Indian destinations + your templates
  • You stay in control — every draft is editable before sending

Built on Anthropic Claude. Customer messages are never used to train any model. Your data stays yours.

Customer · WhatsApp · 11:47 PM

"Hi, we are group of 4 (2 couples) looking for Char Dham yatra from 10 June to 22 June. Budget around 3-3.5 lakhs total. Please send quote."

Claude AI · 4 seconds

Proposal · PR-2026-0042 · Draft

Char Dham Yatra for Sharma family

AI drafted
Dates
10–22 Jun
Travellers
4 pax
Template
Char Dham 12d
Total
₹3,20,000
  1. Haridwar — arrival, Har ki Pauri Ganga aarti
  2. Haridwar → Barkot via Mussoorie (210 km)
  3. Barkot → Yamunotri trek + return
  4. · 9 more days ·

Review & edit before sending

Open editor

The old way

Running an agency on WhatsApp and Excel is killing you slowly.

You didn't start a travel agency to manage spreadsheets. Tripaay clears the admin out of the way so you can spend your time on customers and trips.

Leads slip through WhatsApp threads

A serious lead arrives at 11pm. By the next morning, you have 47 new messages and no idea which prospect went cold.

Every proposal eats two hours

Copy-paste an old Word file. Change the dates, the price, the inclusions. Export to PDF. Email it. Hope they reply.

Payment + GST is a monthly fire

Razorpay links via WhatsApp. Receipts in Excel. GST invoices filed at the last minute. CA frustrated. You frustrated.

How it works

Five steps. No tab-switching.

The whole agency workflow lives inside Tripaay. Each step takes minutes, not hours, and the next step is always one click away.

  1. Step 1

    Lead captured

    From WhatsApp, website, walk-in, or a phone call. Auto-stamped with source and time.

    Step 1 of 5
  2. Step 2

    Proposal drafted

    Pick a pre-built Yatra template or start blank. Branded share link in 3 minutes.

    Step 2 of 5
  3. Step 3

    Customer accepts

    Customer opens the share link, clicks Accept. You see the status flip in real time.

    Step 3 of 5
  4. Step 4

    Booking + advance

    One click converts the proposal to a booking with advance & balance milestones.

    Step 4 of 5
  5. Step 5

    GST invoice

    CGST/SGST or IGST split auto-calculated from your & their state. PDF ready to send.

    Step 5 of 5

Why not just use what you already have

Generic CRMs weren't built for Indian travel agencies.

Tripaay is the only stack designed around the way you actually work — WhatsApp, GST, Razorpay, and ready-made Yatra templates out of the box.

What you needExcel + WhatsAppGeneric CRM(Zoho, HubSpot, Salesforce)Tripaay
WhatsApp-first lead captureNoPartial / via add-onYes
GST-compliant invoicingNoPartial / via add-onYes
Pre-built Char Dham / Kedarnath / trek itinerariesNoNoYes
Branded proposal share link for customersNoPartial / via add-onYes
Razorpay payment links + reconciliationNoPartial / via add-onYes
INR pricing, India-hosted, DPDP-awareNoYes
Setup timeAlready on itWeeks – months5 minutes

What Tripaay does

One product. Every part of running an agency.

Built for how Indian travel agencies actually work — WhatsApp-first, GST-native, and friendly to the way you already operate. Trusted by Yatra operators, trek outfits, and outbound packagers alike.

WhatsApp on auto-pilot

Every enquiry from WhatsApp, website, walk-in or phone flows into one pipeline. Confirmations, invoices and payment reminders go out on WhatsApp automatically — your customers stay on the channel they're already on.

Rohan Mehta

Kedarnath 5-day

WhatsAppNew

Patil family

Char Dham 12-day

WebsiteContacted

Anjali D.

Hampta Pass trek

ReferralQualified

AI does the busywork

Paste a customer message — AI extracts name, dates, party size, budget. Draft a 12-day Char Dham itinerary in 30 seconds. Write a follow-up tailored to the lead. Stop typing the same things over and over.

AI DRAFT · 0:28Generated

Char Dham Yatra · 12 days · Sharma family of 4

Haridwar → Yamunotri → Gangotri → Kedarnath → Badrinath
Suggested total₹3,24,000

Branded proposals in 3 minutes

Day-by-day itineraries with your logo, colors and local photos. PDF download for walk-ins. A shareable customer link that updates live when you edit. Pre-built templates for Char Dham, Kedarnath Heli, Do Dham, Valley of Flowers, Hampta and more.

GST invoices, TCS, GSTR-1 — solved

Auto-split CGST/SGST/IGST. Built-in 5% / 20% TCS for LRS overseas packages above ₹7L. Monthly GSTR-1 export. Your accountant will actually smile.

Rewards & referrals

Repeat customers earn points on every paid invoice, redeemable on their next trip with your agency. Every client gets a unique referral code — one trip ends, two more begin.

Multi-currency for outbound

INR for Char Dham, USD/EUR/AED/GBP for Bali, Dubai, Switzerland. Quote in customer currency, invoice in INR with the FX rate locked at conversion. No spreadsheet hacks.

Suppliers + margins

Track who you book hotels, transport and guides with. Log costs per booking. See sell-price vs cost vs margin in one number — finally know which trips actually make money.

Customer portal

Clients log in to view their itinerary, track trip status, see payments and redeem rewards — at their convenience, branded with your agency.

Team roles done right

Owner, admin, agent, accountant, viewer — each sees only what they should. Built-in multi-user access from day one. Invite the team in 30 seconds.

80%

faster proposals

2 hours → 8 minutes per quote, on average

3x

more pipeline

Same team, three times the quotes sent each week

14d

free trial

No credit card. Use the full product with no limits

100%

India-resident

Data hosted in Mumbai. DPDP Act compliant by default

· Numbers from our pilot agency Junegiri Yatra over 60 days ·

Customers

Built with — and for — working agencies.

We were running everything on WhatsApp and Excel. Tripaay let us track every Char Dham enquiry in one place — and propose-to-payment dropped from days to hours.
Proposal time: 2 hrs → 8 minutes

Vignesh

Founder, Junegiri Yatra

The GST invoicing is the part our CA actually thanked us for. Razorpay links go out from inside Tripaay and the invoice generates itself.
Monthly admin: 12 hrs → 3 hrs

Ravi Sharma

Owner, Himalayan Trails

My agents see only their leads. My accountant sees only money. I see everything. Finally the right view for the right person.
Team: 7 agents, 1 system

Anjali Patil

Director, Sankalp Travels

Plays nicely with the tools you already use

  • Anthropic Claude

    Live

    Powers the AI proposal drafter — paste WhatsApp, get a quote

  • WhatsApp Business

    Coming soon

    Capture leads from your WhatsApp inbox automatically

  • Razorpay

    Coming soon

    Payment links, subscriptions, refunds — all from Tripaay

  • Supabase

    Live

    Database & auth, Mumbai region (ap-south-1)

  • Vercel

    Live

    Edge-deployed, BOM1 (Mumbai) region preferred

  • AiSensy

    Coming soon

    WhatsApp Business API + templates

  • Tally

    Coming soon

    GST invoice export to Tally Prime XML

Pricing

Simple pricing. Honest features.

Try Tripaay free for 14 days. No credit card. Cancel any time.

Starter

For solo agents and small agencies.

₹2,999/ month

Billed monthly · No commitment

Start free trial
  • 2 team members
  • 200 active leads
  • 100 proposals / month
  • Branded PDF brochures
  • Razorpay payment links
  • GST invoicing
  • Email + community support
Most popular

Growth

For growing agencies with a real team.

₹7,999/ month

Billed monthly · No commitment

Start free trial
  • Everything in Starter, plus:
  • 5 team members
  • 1,000 active leads
  • 500 proposals / month
  • WhatsApp Business integration
  • Customer portal
  • 2,500 WhatsApp messages / mo
  • Priority email support

Agency

For established agencies with multiple branches.

₹19,999/ month

Billed monthly · No commitment

Start free trial
  • Everything in Growth, plus:
  • 15 team members
  • Unlimited leads & proposals
  • Multi-branch support
  • Custom branding + custom domain
  • 10,000 WhatsApp messages / mo
  • Public API access
  • Dedicated onboarding manager

Looking for Enterprise pricing or a custom plan? Talk to us.

FAQ

Questions, answered honestly.

Can't find what you're looking for? Email hello@tripaay.com.

  • Tripaay is built for one specific job: running an Indian travel agency. Out-of-the-box you get GST-compliant invoicing, Razorpay payment links, WhatsApp-first lead capture, pre-built Char Dham / Kedarnath / trek itinerary templates, and a customer portal customers actually understand. Generic CRMs need months of setup to do half of that.

  • Yes — natively. Tripaay generates tax-compliant invoices with CGST/SGST/IGST split (auto-detected by state), maintains your invoice numbering, and exports cleanly to Tally. E-invoicing for agencies above ₹5 Cr turnover ships in M5.

  • Yes. The onboarding wizard accepts a CSV/Excel upload mapped to our standard fields. Most agencies import 1–3 years of historical leads on day one.

  • On the Growth plan and above, we integrate via the official WhatsApp Business API (through AiSensy/WATI as your BSP). You keep your existing number, your customers see the same thread, and replies stay inside Tripaay.

  • Tripaay runs on Supabase in the Mumbai (ap-south-1) region. Data at rest is encrypted, every tenant is isolated via row-level security, and all access is logged. We are working toward SOC 2 Type 1 readiness in 2027.

  • You can cancel anytime from your billing settings — no phone calls, no retention scripts. You keep full data export access (CSV/JSON) for 90 days after cancellation. We don't hold your data hostage.

  • Yes. Every Growth and Agency customer gets a free 30-day onboarding window with a real human — we will help you import data, set up your branding, train your team, and connect WhatsApp. Starter customers get a structured self-serve onboarding checklist and email support.

Start running your agency properly

You didn't start a travel agency to manage spreadsheets.

Try Tripaay free for 14 days. Bring your existing leads. We'll help you set it all up.

No credit card. GST-compliant. Cancel any time.