Onboarding founding agencies · Born in Uttarakhand
The CRM travel agencies in India actually use.
Tripaay turns WhatsApp enquiries into booked trips. Built for Char Dham, Kedarnath and Himalayan trek operators — AI-drafted proposals, GST invoices and WhatsApp follow-ups in one place.
First live with Junegiri Yatra · onboarding more agencies through 2026
Hosted in Mumbai
GST-compliant invoicing
WhatsApp-first workflow
DPDP Act compliant
New · Powered by Claude
AI proposal builder
Paste a WhatsApp message. Get a complete proposal. 60 seconds.
Customers send messy free-form Hinglish messages. Tripaay's AI extracts destination, dates, party size and budget, matches the right Yatra template, and drafts a full day-by-day itinerary. You review, tweak, hit send.
Reads Hinglish, Hindi-mixed, voice transcripts
Matches one of 200+ Indian destinations + your templates
You stay in control — every draft is editable before sending
Built on Anthropic Claude. Customer messages are never used to train any model. Your data stays yours.
Customer · WhatsApp · 11:47 PM
"Hi, we are group of 4 (2 couples) looking for Char Dham yatra from 10 June to 22 June. Budget around 3-3.5 lakhs total. Please send quote."
Claude AI · 4 seconds
Proposal · PR-2026-0042 · Draft
Char Dham Yatra for Sharma family
AI drafted
Dates
10–22 Jun
Travellers
4 pax
Template
Char Dham 12d
Total
₹3,20,000
1Haridwar — arrival, Har ki Pauri Ganga aarti
2Haridwar → Barkot via Mussoorie (210 km)
3Barkot → Yamunotri trek + return
· 9 more days ·
Review & edit before sending
Open editor
The old way
Running an agency on WhatsApp and Excel is killing you slowly.
You didn't start a travel agency to manage spreadsheets. Tripaay clears the admin out of the way so you can spend your time on customers and trips.
Leads slip through WhatsApp threads
A serious lead arrives at 11pm. By the next morning, you have 47 new messages and no idea which prospect went cold.
Every proposal eats two hours
Copy-paste an old Word file. Change the dates, the price, the inclusions. Export to PDF. Email it. Hope they reply.
Payment + GST is a monthly fire
Razorpay links via WhatsApp. Receipts in Excel. GST invoices filed at the last minute. CA frustrated. You frustrated.
How it works
Five steps. No tab-switching.
The whole agency workflow lives inside Tripaay. Each step takes minutes, not hours, and the next step is always one click away.
Step 1
Lead captured
From WhatsApp, website, walk-in, or a phone call. Auto-stamped with source and time.
Step 2
Proposal drafted
Pick a pre-built Yatra template or start blank. Branded share link in 3 minutes.
Step 3
Customer accepts
Customer opens the share link, clicks Accept. You see the status flip in real time.
Step 4
Booking + advance
One click converts the proposal to a booking with advance & balance milestones.
Step 5
GST invoice
CGST/SGST or IGST split auto-calculated from your & their state. PDF ready to send.
Step 1
Lead captured
From WhatsApp, website, walk-in, or a phone call. Auto-stamped with source and time.
Step 1 of 5
Step 2
Proposal drafted
Pick a pre-built Yatra template or start blank. Branded share link in 3 minutes.
Step 2 of 5
Step 3
Customer accepts
Customer opens the share link, clicks Accept. You see the status flip in real time.
Step 3 of 5
Step 4
Booking + advance
One click converts the proposal to a booking with advance & balance milestones.
Step 4 of 5
Step 5
GST invoice
CGST/SGST or IGST split auto-calculated from your & their state. PDF ready to send.
Step 5 of 5
Why not just use what you already have
Generic CRMs weren't built for Indian travel agencies.
Tripaay is the only stack designed around the way you actually work — WhatsApp, GST, AI proposals, and ready-made Yatra templates out of the box.
Built for how Indian travel agencies actually work — WhatsApp-first, GST-native, and friendly to the way you already operate. Trusted by Yatra operators, trek outfits, and outbound packagers alike.
WhatsApp on auto-pilot
Every enquiry from WhatsApp, website, walk-in or phone flows into one pipeline. Confirmations, invoices and payment reminders go out on WhatsApp automatically — your customers stay on the channel they're already on.
Rohan Mehta
Kedarnath 5-day
WhatsAppNew
Patil family
Char Dham 12-day
WebsiteContacted
Anjali D.
Hampta Pass trek
ReferralQualified
AI does the busywork
Paste a customer message — AI extracts name, dates, party size, budget. Draft a 12-day Char Dham itinerary in 30 seconds. Write a follow-up tailored to the lead. Stop typing the same things over and over.
Day-by-day itineraries with your logo, colors and local photos. PDF download for walk-ins. A shareable customer link that updates live when you edit. Pre-built templates for Char Dham, Kedarnath Heli, Do Dham, Valley of Flowers, Hampta and more.
GST invoices your CA will love
CGST/SGST/IGST split automatically from the customer’s state — a Delhi pilgrim and a local Dehradun family are billed correctly without you thinking about it. TCS handled for overseas packages. Monthly GST report ready for filing.
Rewards & referrals
Repeat customers earn points on every paid invoice, redeemable on their next trip with your agency. Every client gets a unique referral code — one trip ends, two more begin.
Multi-currency for outbound
INR for Char Dham, USD/EUR/AED/GBP for Bali, Dubai, Switzerland. Quote in customer currency, invoice in INR with the FX rate locked at conversion. No spreadsheet hacks.
Suppliers + margins
Track who you book hotels, transport and guides with. Log costs per booking. See sell-price vs cost vs margin in one number — finally know which trips actually make money.
Customer portal
Clients log in to view their itinerary, track trip status, see payments and redeem rewards — at their convenience, branded with your agency.
Team roles done right
Owner, admin, agent, accountant, viewer — each sees only what they should. Built-in multi-user access from day one. Invite the team in 30 seconds.
60s
enquiry → draft proposal
Paste the WhatsApp message — AI drafts the itinerary and quote
0₹
per extra teammate
Whole team included — agents, accountant, viewer roles
14d
free trial
No credit card. Use the full product with no limits
100%
India-resident
Data hosted in Mumbai. DPDP Act compliant by default
· Built in production with Junegiri Yatra, our design-partner agency ·
Built in production
Not a demo. Built inside a working yatra agency.
Tripaay is developed hand-in-hand with Junegiri Yatra, a Char Dham operator in Uttarakhand. Every feature exists because their team needed it during a real season — not because it looked good in a pitch deck.
Running live at Junegiri Yatra
Every Char Dham enquiry captured as a lead — WhatsApp message to CRM in seconds
Proposals drafted with AI and shared as a link the customer opens on their phone
GST invoices generated from bookings, CGST/SGST/IGST split automatically
Booking confirmations and payment reminders delivered on WhatsApp
Become a founding agency
We're onboarding a small first group of pilgrimage and trek operators before opening up widely. Founding agencies get:
Founding-agency pricing, locked in for life
Direct WhatsApp line to the founder — requests ship in days, not quarters
Your workflows shape the roadmap, like Junegiri Yatra shaped v1
Plays nicely with the tools you already use
Anthropic Claude
Live
Powers the AI proposal drafter — paste WhatsApp, get a quote
WhatsApp Business
Live
Capture leads from your WhatsApp inbox automatically
Razorpay
Coming soon
Payment links, subscriptions, refunds — all from Tripaay
Supabase
Live
Database & auth, Mumbai region (ap-south-1)
Vercel
Live
Edge-deployed, BOM1 (Mumbai) region preferred
AiSensy
Live
WhatsApp Business API + templates
Tally
Coming soon
GST invoice export to Tally Prime XML
Pricing
One plan. Everything included. Priced for real agencies.
Try Tripaay free for 14 days. No credit card. Cancel any time.
Full access
Tripaay
The complete CRM for your agency — no feature gates, no seat math.
Covers April to November — the entire yatra season
Pay once when bookings flow, owe nothing in winter
Priority onboarding before the season rush
WhatsApp delivery runs through your own AiSensy account (their plans start around ₹999/mo, paid to AiSensy) — Tripaay never marks up your messaging. AI features include a generous fair-use monthly quota.
Tripaay is built for one specific job: running an Indian travel agency. Out-of-the-box you get GST-compliant invoicing, WhatsApp-first lead capture with AI that reads the enquiry and fills the form, pre-built Char Dham / Kedarnath / trek itinerary templates, and a customer portal customers actually understand. Generic CRMs need months of setup to do half of that.
Yes — natively. Tripaay generates tax-compliant invoices with CGST/SGST/IGST split (auto-detected from the customer’s state), maintains your invoice numbering, and gives you a monthly GST report your CA can work from directly.
Yes. Export your Excel sheet as CSV and upload it in the import wizard — it maps to our standard fields. Most agencies import their historical leads on day one, and we help founding agencies do it hands-on.
Yes — via the official WhatsApp Business API, using AiSensy as the BSP (you connect your own AiSensy account). You keep your existing number, your customers see the same thread, and incoming enquiries land in Tripaay as leads automatically.
Tripaay runs on Supabase in the Mumbai (ap-south-1) region. Data at rest is encrypted, every tenant is isolated via row-level security, and all access is logged. We are working toward SOC 2 Type 1 readiness in 2027.
You can cancel anytime from your billing settings — no phone calls, no retention scripts. You keep full data export access (CSV/JSON) for 90 days after cancellation. We don't hold your data hostage.
Yes — and right now it comes from the founder personally. Every founding agency gets hands-on onboarding: we import your data, set up your branding, train your team, and connect WhatsApp together. You get a direct WhatsApp line for support, not a ticket queue.
Start running your agency properly
You didn't start a travel agency to manage spreadsheets.
Try Tripaay free for 14 days. Bring your existing leads. We'll help you set it all up.